OVERALL
Apparel & Fashion - Kyiv, , Ukraine
OVERALL Employees
OVERALL Details
OVERALL is Ukrainian art brand that creates clothing collections with prints of contemporary Ukrainian artists and adheres to the ideology of sustainable consumption in fashion and culture. The brand forms a new creative and business community of people who support and develop Ukrainian culture. In early 2020, Anastasia Bratkova, a professional specialist in reputation management, created a brand that produced a single product - overalls. At that time, the main goal was, for the most part, the implementation of the concept of intellectual fashion in Ukraine and the expansion of consumers involved in art. Overall later became a brand that invested in the development of culture and introduced the practice of combining fashion and art through clothing. The first artists with whom the brand collaborated were Roman Minin, Vladimir WaOne Manzhos (Interesni Kazki), Vasily Tsagolov. Overall also had the honor of immortalizing the works of Alexander Roitburd in an artistic print.Every thing of the brand is not only a harmonious combination of cut, fabric and paint, but also a material artifact that conveys the idea of the artist, his experience, opinion. Therefore, everyone who wears the Overall thing brings to society a high level of consciousness, awareness of contemporary art and respect for the national product. Each artist receives royalty from each sale, and the buyer thereby supports contemporary art directly. Today, the brand is already creating collaborations with Berlin artists, artists from Barcelona and Tel Aviv. OVERALL is also noted by the world media. For example, in September of this year, the brand entered the TOP-3 from Harper's Bazaar Italia.OVERALL is also represented in Berlin in Studio183 that is located in Bikini Berlin.In the fall of 2021 new brand collection of jackets, overalls, trousers and shirts with works of artists was presented on the podium of the Art Arsenal, as part of the 49th season of the Ukrainian Fashion Week.
