OWNOW
Marketing and Advertising - Mumbai, Maharashtra, India
OWNOW Details
OWNOW.COM - 'We are Social'In the year 2013 there were 86.7 million social network users in India, this number is expected to touch 197 million active users by 2017.With such massive population of India able to access internet and various apps over the smartphone, e-commerce industry is undergoing an exponential growth. Also, this vast population of internet users combined with social network users has given birth to a new segment within e-commerce: Social Commerce. Augmenting potential of the online retail in the country today is pushing many growth opportunities for the business.Social Commerce refers to involvement of social media in e-commerce at levels of social interaction and user contributions in online buying and selling of products and services. Social Commerce is a new tool being used in online retail models or marketing strategies that incorporates social networks and/or peer-to-peer communication to drive sales.About OWNOWIndian ventures already are coming with their own variety of social commerce platforms to leverage this opportunity. OWNOW.COM, an Indian Social Commerce portal is one such platform aimed at revolutionizing the online shopping in India.OWNOW believes, that social commerce is primarily about product discovery and promotes the concept of social shopping. Social shopping here definitely promises to make available to Indian customers, the best products that the world has to offer.The USP of OWNOW.COM is Shop for over multiple Indian 'eStores' and other 'Local inStores' at "one" place and the portal aims to house designer brands from India in the forthcoming months. Unique features like Product Discovery, Follow – (Store, Brand, Category, Friend or Fellow), Suggestion Board, Shop Together, Social Feature (Like, Review, Share), Create your own Trends Boards, Common Wish List (Save and Share), Cash Back, Discount Coupons, and make OWNOW.com different from others in the industry.
