Health, Wellness & Fitness - Monza, Lombardia, Italy
Project manager in marketing, brand communication and product development
OZMEE is the first Beauty brand dedicated to the eye area with high quality customized products thanks to an innovative proprietary software capable of providing a MorphodiagnosisTM. The purpose of OZMEE is to offer its consumers the right product for them that adapts perfectly to their morphotype, this is possible thanks to MORPHODIAGNOSISTM: our proprietary software for personalization and unique in the world that through artificial intelligence and analysis 3D is able to perform facial tracking in real time, identifying and accurately analyzing the features of the face and skin, thus being able to analyze the lashes to indicate the perfect mascara for each client and the entire eye area. More than three years of research and development were required to develop the first category to be launched, the CUSTOM- MADE MASCARA.- 1 year to define all existing eyelash morphotypes and their range of quantitative measurements of the eyelashes thanks to the methodical study of 500 women.- 2 years to adapt to the perfect formula-brush seal for each specific morphotype and to test the products with panel tests to ensure maximum and quality performance.- 2 years to develop MORPHODIAGNOSISTM, our proprietary software that allows, instantly and thanks to two simple selfies, the perfect match between individual products, physical characteristics and desires of every woman. Integrated with our online sales site, this exclusive software is based on patented 3D facial analysis and artificial intelligence technologies.
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