Paco Rocha Fotografía
Photography - Santiago de Compostela, Galicia, Spain
Paco Rocha Fotografía Employees
Paco Rocha Fotografía Details
In photography since 1993, he worked as freelance professional for different agencies and communication media. In 1999 he is in charge of management and quality control for different photography studios. From 2001 until 2003 he carries out several audiovisual productions. Never turning from photography, he went on to be KODAK S.A. Area Managing Director for the north-east of Spain, where he was responsible for Beta-testing, product introduction to specialized press and media, commercial agents' training and development. He is also tutor for the Galician Graphic Arts Entrepreneurs Association, delivering "Adobe Photoshop Lightroom" training in his Beta version. Since 2007 he has established his own production and photography studio "Paco Rocha Fotografía" Paco Rocha's photographic work covers the most diverse areas within the field; he is indeed an extremely versatile professional, who carefully separates his more personal works from the commissions he carries out for advertising agencies, press or industrial clients. He is a faithful follower of the classic photographic techniques, thus allowing his images to retain the same passion that characterizes the work of the great photographers he admires: André Kertesz, August Sander, etc. At the same time, his advertising works are a manifesto of the ‘reality surpasses fiction' dictum; through the creation of altered spaces he achieves endowing his advertising compositions with a distinctive hyper real quality. The extended use of natural light and its combinations with the most different sources of artificial light give his industrial compositions a powerful credibility. A true enemy of photomontage, he simply waits for the right moment for the perfect shot. His clients define him as a piece of the creation process, a contributor and an ideas executor. In the audiovisual field he worked as photography director in documentary projects and short-films;
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