PaddockAccess
Management Consulting - Santa Monica, California, United States
PaddockAccess Employees
PaddockAccess Details
Along with its cutting edge motorsport platform powered by Novolinx, launching in Q4 2019, PaddockAccess provides private strategic advisory services to select individuals and organizations, including global brands, hedge funds, wealth managers and media organizations involved in or considering an involvement with the business and sport of Formula 1. We help cut through the marketing speak to deliver a competitive advantage, avoid the quicksand and understand where real, achievable opportunities exist.George Woods BAKER is the Founder and CEO of PaddockAccess. Growing up in Canada and Europe before moving to the United States after college, he has been a life-long fan of the sport. 20 years ago he became a regular visitor to the Monaco Grand Prix. In 2010 George advised Universal Studios on an effective distribution plan for the film "Senna" and, as a result, decided to explore a more formal and in-depth involvement in F1.He has since been embedded at dozens of races around the world as a guest of the FIA (the sport''s regulatory body), with complete access to the circuit, the paddock and many team garages. He has, as a result, developed high-level relationships across the breadth of the business and sport sides of this global phenomenon.George and the PaddockAccess pro-advisory team have a superior understanding and have consulted with F1 Mgmt (pre and post Liberty Media's acquisition), the FIA, McLaren F1, Williams F1, Red Bull Racing, Haas F1, Scuderia Ferrari, Mercedes AMG F1, and Lotus (now Renault), as well as many other media organizations and agencies related specifically to Formula 1. As a result they have gained and maintain a current, unique perspective and reputation among the many participants and stakeholders within this rapidly evolving ecosystem.
PaddockAccess Technologies
Load Balancers
Nginx
Fonts
Typekit
SSL Certificates
Media Temple SSL