Paladin Group Digital
Marketing & Advertising - , ,
Paladin Group Digital Employees
Paladin Group Digital Details
Corporate spending on sports sponsorships in the United States has grown to over $20 billion—equal to one-third of total US television advertising and one-half of digital advertising. But not all brands have the budget of Budweiser, AT&T or State Farm. Using "Implied Sponsorship" and "Broadcast Advertiser/Sponsor" approaches you can compete in advertising and sponsorship of sports for a fraction of the cost. "Implied Sponsorship" is the ability to associate a brand to a sports team, event, or venue at much less than the cost of a traditional sponsorship. These campaigns are executed on the Jumbotron digital displays, LED's and TV screens in sports venues. Coverage includes all professional, semi-pro and college sports in over 850 venues, 15 sports leagues and 25,000+ events, reaching 260+ million fans annually. Including NFL, MLB. NBA, NASCAR, PGA and NCAA events.) We help clients identify sponsorships that create value and separate those that just don't live up to their names. Delivering an insightful, integrated marketing approach is critical to moving our clients' business forward. We start with great analysis and planning, then deliver fresh approaches, expertly executed across a range of disciplines for our brand partners to shape, empower and develop long-lasting relationships with consumers. More than just good business, it's smart business.
