Marketing & Advertising - Norwalk, California, United States
We are Pantera Digital. Specialists in Hispanic Digital Marketing and Content Marketing Online. Over the last few years we've witnessed a rather dramatic shift in the way that successful campaigns are executed online. Many of the traditional SEO tactics have been completely redefined, pushing aside many of the black-hat techniques and paving the way for a content-led strategy. We passionately believe in this new approach which was why we decided to form a hybrid agency with a more nimble and tech savvy approach.Instead of writing content for the search engines, we make sure we create carefully-written content that speaks directly to it's target audience, entices discussion and is shared by real people. By adopting this strategy we're not only bringing more engaged users to the site, but we're also building sustainable foundations that aren't prey to the shifting winds of algorithm change. Whilst we're evidently advocates for this new approach, we also understand the importance of having a solid site structure in place. Therefore we have retained technical expertise in-house to focus on optimising site architecture for SEO.
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