Apparel Retail - Dallas, TX, US
Patent-pending, removable & reusable Eyewear Appliqué invention for optical frames, giving eyeglass wearers the ability to customize the color and style of their name-brand frames on a whim. Compatible with select styles from Warby Parker and Ray-Ban, in addition to PaprDoll's own line of frames, consumers can instantly alter the color and finish of their glasses with the simple peel-and-stick application of a PaprDoll Eyewear Appliqué.Want Warby in black glitter? Ray-Ban in hot pink? PaprDoll Appliqués seamlessly adhere to their compatible frame, providing an enjoyable, inexpensive new mode of self-expression."We wanted to make wearing glasses an exciting experience that truly integrates with a wardrobe — often you want to buy a wild frame to match a particular outfit or mood, but that gets expensive and it's not sustainable," says PaprDoll Co-Founder and optical industry executive, Maria Barnwell. "Our Appliqués give the consumer color without the commitment and the freedom to style their frames whenever they like."Just as one would add a coordinating belt to match one's shoes or jewelry to complement a blouse, PaprDoll Eyewear Appliqués give the stylish consumer the ability to tailor their eyewear to their wardrobe.A removable and reusable aesthetic invention, the Appliqué not only creates a new model for frame selection and acquisition for the consumer, but also defies current convention in the optical industry — leveraging the massive number of frames manufactured and sold each year, PaprDoll creates an opportunity to cut down on expense and significant material waste in the market.
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