Parable
Entertainment/Media - N/A, N/A, UK
Parable Details
MAKING IT MATTER- BRAND COMMUNICATIONS - TELEVISION- IMMERSIVE AND VRParable exists to create connections that can deeply influence attitudes and behaviours. Led by renowned creatives from the worlds of television and brand communications, we think storytelling is the universal language that shapes communities, culture and progress. Parable creates stories and campaigns with impact – using the world's most innovative and immersive technology. Parable is backed by The Channel 4 Growth Fund and The Economist.BRAND COMMUNICATIONSParable Brands is led by Nicholas Minter-Green (ex Global MD of TVC Group and President of Economist Films). Parable creates magical meeting points between brands and audiences. We help define a brand purpose and build a content strategy that delivers on that promise. TELEVISIONParable TV is led by David Wise, formerly director of programmes at The Garden Productions (producers of 24 Hours in A&E) and Creative Director at Jamie Oliver's Fresh One Productions. Jonathan Rudd, an award-winning film and television director is Parable's creative director. We focus on creating high quality documentaries and popular factual formats for major broadcasters. IMMERSIVE AND VRWe work across entertainment, education and brand activation – offering a tech-agnostic approach to fit key objectives. We design and create experiences for events and out-of-home activation. We work with our partners to ensure content and strategy is optimized for broad amplification across 360-enabled social media and web-based platforms.
Parable Technologies
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