Management Consulting - Colombo, N/A, LK
When brands build communities they are entering into a sacred relationship with their customers connecting with the higher realm of the person's search for purpose; sequentially, affiliation, self-actualization and ultimately transcendence. Bringing together a fraternity of people with similar goals and passion for same things, therefore results in a community weaved around a brand and its values. This can be done when a brand or organization is able to offer more than just a product or service. It can take form of hope, connectivity or growth, but ultimately creates a sense of accomplishment for each individual within the whole.We at Paragon, are passionate about making a contribution to the world we live in. We envision a world where people are happier, empowered with knowledge and equipped with skills, to create a more hopeful and advanced society. And no doubt every brand that matters shares this vision with us. This is our why. But it is not just about feelings. It is also about the numbers. We expect this will soon be one of the most successful business strategies in solving the age old problem of innovation and customer retention. This will give brands deeper insights to dynamic consumer needs and get the information real time, helping them build their own brand advocates who will work for reasons that go beyond just compensation.
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