We're Parallax, and we navigate the intersection of wellness and hospitality to build brands and grow revenue. Now more than ever, wellness positioning should be core to the corporate strategy of many types of businesses and a key consideration in winning customers' hearts and minds.We help clients capture their share of the wellness tourism economy by:• Defining, building, and executing innovative and profitable holistic wellness concepts for development projects (residential communities, destination spas, resorts, and hotels); • Refining existing properties and brands to increase revenue through wellness differentiation, including standards and specifications for sanitation, safety, and new customer experience touchpoints in our changing world; and • Aligning retail and B2B wellness brands' products/services for partnership and growth in hospitalityOur clients are stakeholders in all facets of the hospitality and wellness business communities, including• Real estate & hotel developers; • Architecture & design firms; • Hotel brands, collections & standalone properties; and • Wellness businesses looking to grow in the hotel industryIf you're working on a project and could use a fresh set of eyes to review or hands to assist – whether it's a wellness program for a resort or spa, a new retail brand trying to launch with hotels, or even a totally new development project that needs some definition – give us a shout.

guest experience innovations project branding guest journey and hallmark creation wellness strategies and programming service culture creation service improvement branding wellness strategies for hotels partnerships owner representation services project leadership branding of independent hotels new hospitality concepts Business leadership of complex hospitality projects Mixed-use hotel and residential communities business leadership of complex hospitality projects mixed-use hotel and residential communities product/service alignment for placement in hotels spa consulting (strategy revenue improvement branding) feasibility studies