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Parentricity, is a social merchandising site for parents. Its mission is to assist parents, both moms and dads on making knowledgeable purchasing decisions for their children. Using social networking we aim to provide a place where parents can find and share what products their friends and other parents have in order to make informed purchases for their young children. Parentricity is focused on bringing recommendations and reviews of products by real parents. As you know a recommendation from a friend means so much more than a normal ad or review as it helps parents make informed decisions.