PARITY
Sports Clubs/Sports Entertainment - N/A, N/A, US
PARITY Details
Parity was founded by our need to establish a world where elite women athletes can really win it all. Because here's our problem: it‘s estimated that of the $66 billion dollar global sports sponsorship market, only .4% goes to women. If you think that's wrong, you're right - and it's time to change it. We exist to help change the game through powerfully inclusive and profitable opportunities for elite women athletes. By creating dynamic tech solutions, we push the movement towards pay equity and push the industry to recognize the undeniable impact these athletes make. As we relentlessly worked towards changing the industry, we found an even deeper reason to throw our mission into overtime. Our community of badass, best in class women athletes. They are a rare and diverse mix of courage, inspiration, and fist-in-the-air resilience. A compounded power that reverberates through stadiums and stomping grounds alike. A power that we believe needs to be recharged through parity.
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