PATH Institute
Marketing & Advertising - Modesto, California, United States
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The PATH Institute licenses the Patterns of Adapting to Health (PATH) to regional health care systems to understand and engage the health consumers they serve. The Patterns of Adapting to Health (PATH) are a system of adaptive health behavior patterns that control and limit the interaction of a person's intrinsic motivations, psychological dispositions, and physical capabilities with the health-related aspects of their social environment. Over 30 years of research and client applications have demonstrated that the PATH have broad impacts on health and are behavioral predictors of health status, health risk, disease co-morbidities, demand for health care, medical expenditures, PRODUCTS & SERVICES*Adaptive Health Behavior Inventory (AHBI)*The Adaptive Health Behavior Inventory (AHBI) is a twenty-question inventory that takes 4 minutes to complete. Used in conjunction with the PATH Analysis Services, the AHBI uncovers distinct multidimensional patterns underlying adult adaptive response to health as opposed to a single score on a scale.*PATH Analysis Services*Together with the AHBI, PATH Analysis Services allows clients to identify the PATH mix within a patient, member, or community population, or diagnose an individual's dominant PATH. *PATH Engagement Protocols – Messaging & Media* The PATH Engagement Protocols – Messaging & Media make it easy to target and tailor health care marketing communications and advertising to adults defined by their dominant PATH characterized by differing health-related priorities, habits, motivations, and health needs. This tailoring increases audience attention to your message, deepens the relevance of your message, improves retention of your message, improves the liking of your message, and raises your message's ability to persuade. *PATH Engagement Protocols – One-to-One*Whether in the context of patient engagement, disease management, health coaching, or customer relationship management, PATH Engagement Protocols in
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