Advertising/Marketing/PR - N/A, N/A, US
Research driven innovation consulting. Boutique firm with Fortune 100 clientele managed by senior marketing and research innovation consultants. Innovation engagements focus primarily on deep insight mining to map consumer decision-making that influences product/service preferences and buying behaviors. Many studies are ethnographic in nature followed by validation and subsequent execution. Primary industries include: CPG, Retail, Financial Services, Technology and Wellness/Green Initiatives.
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