Writing & Editing - Berkeley, California, United States
Patina Pictures is a creative video production company helping companies discover the right mix of words and visuals to meet their corporate storytelling needs.Servicing technology clients such as DocuSign, Shapeways, Sixense, CrowdFlower; as well as event production companies, lifestyle brands, educational and non profit organizations such as Kennedy Events, Scout & Molly's Boutique, Board Prospects, and Watermark. "All that video content that is necessary yet too small for the bigger creative agencies to touch– customer testimonials, event sizzles, HR communications– we make those videos look sexy." ~ Founder, Patina PicturesDesign, Delivery & Determining Metrics: We are Your Video Partner Every Step of the WayVideo Design- Refine the "Why" behind the vision- Understand the audience- Evaluate the proper talent or spokesperson- Clarify talking points or write scripts- Recognize internal stakeholders- Set metrics in which to track video's successVideo Pre-Production- Create budgets & schedules- Hire appropriate designers, crew, & talent- Contract with vendors & locations- Video Production- Manage crew & talent- Host clients & executivesVideo Post-Production- Provide editorial paper-cuts- Facilitate client reviews & disseminate notes- Deliver final products on time & on budgetR & R: Review & Re Access- Review success-tracking metrics- Design improvements for next video- Propose additional videos from video captured
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