PATOU
Luxury Goods & Jewelry - Paris, Île-de-France, France
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Jean Patou, born in 1887, founded his first fashion house when he was only 23 years old. With the Jean Patou brand, created in 1914, "the most elegant man in Europe," according to the American press, revolutionized women's fashion. An aesthete and pioneer, Jean Patou designed simple and chic evening dresses, and introduced casual and sportswear into the woman's wardrobe. He was the first to mark his garments with an embroidered monogram of his initials.At the renowned couture house on Saint Florentin Street, Jean Patou received the heroines of his time, from Louise Brooks, Josephine Baker and Mistinguett, to tennis player Suzanne Lenglen and music-hall stars, the Dolly Sisters. A visionary, Jean Patou lived life fast and to the fullest. He died in 1936 when he was only 48 years old. The House, which became a fashion institution, saw illustrious designers one after another, such as Marc Bohan (1953-1957), Karl Lagerfeld (1958-1963), Jean Paul Gaultier (1963-1974) and Christian Lacroix (1981-1987).In 2018, the Jean Patou house was reborn with a new name, Patou, and a new artistic director, Guillaume Henry. Henry will present his first women's ready-to-wear collection in Paris in September 2019.
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