Leisure, Travel & Tourism - Alexandria, Virginia, United States
Specializing in travel, tourism and destination marketing by directing and overseeing strategic planning and implementation of marketing, PR, research and industry relations activities to drive economic growth.Collaborating in brand development for business to business, business to consumer and non-profit messaging to drive unique selling positions of diverse markets and to lead creative conceptualization of persuasive content across interactive media channels to key market segments.Providing leadership in destination marketing through knowledge of tourism trends and as an effective public speaker on tourism related topics to increase partner and media engagement.