Peachymama Group P/L

Textiles/Apparel Products - Keysborough, VIC, AU

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Victoria Beddi

Design and Development Manager

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Peachymama Group P/L Details

Peachymama®: The Fashionably UnMaternity Nursing Wear BrandPeachymama® is the first nursing wear brand that begins with the unique shape of your after-baby body, adds a touch of new season style, some clever breastfeeding access, natural fabrics and ethical manufacture.The company has online stores and fulfilment centres in Australia & USA.The singer/songwriter Merril Bainbridge founded the company in 2013.Today Peachymama® employs a small team of high performance International designers (ex Rip Curl & Target USA) & passionate mothers who work to create Peachymama's Seasonal garment ranges and to provide personalised customer service & support when it's needed.The Peachymama® Concept…A long time ago, before we started Peachymama®, someone thought it was a good idea for their 3rd trimester maternity clothes to double as nursing wear.Yes, we get the economy of the idea but we all know what's missing after baby's born. The bump. Now all that extra fabric that was so useful in accommodating our bump, just kinda hangs there...Then one day a fashion designer turned singer-songwriter, who'd recently had her baby and was breastfeeding like crazy, decided to make her own tops and dresses for her new, after-baby body. She wanted to wear the new season styles but with a clever little hidden nursing function… and of course, no extra mountain of fabric for the 3rd trimester bump she didn't have anymore. This idea was such a hit that all the other mums around her wondered if they could also have the same...And so Peachymama® was born, the first un-maternity nursing wear brand that begins with the unique shape of your after-baby body, adds a touch of new season style, some clever breastfeeding access, natural fabrics and ethical manufacture. The result is a piece of clothing that has just the perfect balance of gorgeous and function. Making it one of the few ‘baby-era' items mamas will still be wearing long after breastfeeding has finished.

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Employees: 5 - 9
HQ: N/A
Location: Keysborough, VIC, AU
Revenue: Not Available
N/A
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