Pearson Communications
Advertising/Marketing/PR - N/A, N/A, gb
Pearson Communications Employees
Pearson Communications Details
International legal directories consultancy.Not getting the rankings you deserve? Need help preparing, reviewing, or editing your submissions?Confused by all the surveys and awards out there? Unsure how to position your practice? I can help.My focus is everything to do with legal directories.I help law firms raise their profile among the range of organizations that rank, analyze, measure and write about lawyers – directories, listings, surveys, awards, and publications. Key services:SubmissionsWrite submissions for the key legal directories, awards, and surveysReview and edit existing submissionsBest Practice/PolicyResources to help with all aspects of a directories programAdvice on how to spend your advertising budgetTraining & DevelopmentPresentations and Q+A sessions on effective legal directories managementHelp law firm marketing departments organize a directories programInterview PreparationPre-interview lawyer coaching and preparationCommunicationsSummaries and analysis of directory performancePerformance write-ups for external and internal useAdvisoryFast response to any question about legal directories, surveys, and awards"24/7/365" international service to clients in every time zoneLegal MarketingDirectories work is my focus, but I offer expertise and experience in related areas of legal marketing such as external and internal communications; benchmarking reports and competitor analysis; and copy for websites, biographies, brochures, and newsletters.I have a unique background: I was a senior editor at a leading legal directory, have managed the directories in-house for top law firms in the US and UK, and have worked as an independent consultant to law firms around the world.Since 2008 I have advised 200 law firms and 3,000 lawyers in 100 countries in every legal practice area.
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