Pelargonium for Europe
Public Relations & Communications - Bonn, Nordrhein-Westfalen, Germany
Pelargonium for Europe Employees
Pelargonium for Europe Details
Pelargonium for Europe (PfE) is a marketing initiative founded by Europe's leading pelargonium breeders, led by Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Geranien Endisch, Selecta One and Syngenta Flowers. The initiative was founded in 2016 with the aim to promote and secure long-term pelargonium sales in Europe. PfE is successfully receiving EU-funding. PfE is currently active in 22 European countries:Austria (AT)Belgium (BE)Bulgaria (BU)Croatia (HR)Czech Republic (CZ)Denmark (DK)Finland (FI)France (FR)Germany (DE)Greece (GR)Hungary (HU)Italy (IT)Netherlands (NL)Norway (NO)Poland (PL)Romania (RO)Slovakia (SK)Slovenia (SI)Spain (ES)Sweden (SE)Switzerland (CH)UK (UK)PfE supports the entire pelargonium supply chain. It delivers a large-scale, international consumer promotion campaign which targets end consumers directly. In addition to B2C marketing it provides support, advice and resources to all members of the industry.PfE works closely with its marketing board of breeders to coordinate a wide range of activities aimed at increasing pelargonium sales through promoting and strengthening the image of the plant. PfE campaigns, delivered by international partner agencies, are designed with carefully defined themes and targets based on consumer trends and market data.• Visit our trade website at www.pelargonium-trade.com• Visit our consumer website at www.pelargoniumforeurope.com• Sign up to our trade newsletters to receive the latest results: https://mailchi.mp/4c564afae3a1/pelargonium-for-europe-trade-newsletter
Pelargonium for Europe Technologies
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