Pencil Point Marketing
Marketing & Advertising - Columbus, Ohio, United States
Pencil Point Marketing Employees
Pencil Point Marketing Details
Hey - I'm Stacy and I believe that growing your small business starts with a solid foundational marketing strategy and a marketing plan customized to tell the segment of the world that wants to know about it. _______________Marketing StrategyIt's our responsibility to tell our customers what to expect from our small business. This helps them make the decision to choose us. But to make this happen, you need some key brand questions answered.How will you speak to your ideal customer if you don't know what they value? If you don't know what your competitors are doing, how can you be different?How can you tell your customers why they should choose you if you don't know why, yourself? If your marketing is all over the place in look and tone, will customers even understand what you do?Developing a solid foundational marketing strategy can take your pretty good business to a pretty great business. It can help make you memorable in a cluttered space. You do need it. Seriously.______________Marketing PlanOnce you have a solid marketing strategy, we'll build out a realistic plan of "marketing stuff" to do that will help your specific business be successful along the customer journey – attract new customers, engage prospects, convert prospects into customers, ensure current customers keep coming back, create loyal fans. What is "marketing stuff?" this is the way you activate your marketing. Here are a just a few examples of ways to activate your marketing:> social media> a kick ass website> merchandising and point-of-purchase in your store> direct mail> blog posts> email marketing> …the list is endless and should be specific to your business. heads, up – posting on facebook doesn't work for everyone. Marketing plans are not one-size-fits-all. They are unique to your book of work. I'll develop a comprehensive plan – a marketing "to do" list on how to market your business throughout the customer journey.
Pencil Point Marketing Technologies
Email Providers
Gmail
CMS
Wix
Tag Management
Google Tag Manager
Other
Mobile Friendly
Hosting
Google Cloud Hosting