PSB is a full-service strategic consultancy. We offer custom research and analytics based solutions including, fast-turn, quantitative and qualitative that are underpinned by innovation and our strong legacy of custom design and hard to reach audiences. We create insights that give global brands, local businesses, and world leaders the confidence to make informed decisions. We are collaborative and act as strategic partners to help clients tackle the most difficult brand, business and communications issues. We collect all of the useful nuggets from various sources to go deeper and address the most difficult challenges, and find the WHY behind the data. We help keep data and insights at the heart of every decision. PSB is a member of the BCW Group of companies, which is part of WPP (NYSE: WPP), a creative transformation company. We create the Insights That Count.

Brand Positioning Image Management Messaging Corporate Affairs Crisis & Issues Management Corporate Responsibility Strategic Communications Data Analytics Campaigns & Public Policy Ad Development & Testing Crisis & Issues Management Campaigns & Public Policy Ad Development & Testing Strategy Market Research Quantitative Research Audience Segmentation Vaule Proposition Message Testing Marketing Strategy Consulting Communications Qualitative Research Sales Services/Marketing Services Commercial Nonphysical Research