Advertising/Marketing/PR - N/A, N/A, US
Expertise: Develops/implements marketing/marcom programs including product positioning, go-to-market campaigns and pricing. Works with engineering and sales to develop/enhance products. Oversees market research, competitive analysis, needs assessment and customer satisfaction. Defines metrics to analyze effectiveness and ROI. Conducts Quantitative/ qualitative global research including advanced data acquisition, analytics and reporting. Industries: IT, telecom, banking/finance, media, travel/hospitality, healthcare, corporate events. Technologies: Virtualization, cloud computing, data center optimization, SaaS, collaboration tools, device convergence, mobile devices/applications, IP content distribution/monetization. Value: Proven record as founder of two research/marketing consultancies that win by delivering verifiable incremental revenue. Deliverables are new business opportunities and high-value leads. Develop new revenue streams with data center optimization solutions, delivery of applications and content to desktops, monetizing web content, providing profitable services/solutions for convergent devices, enabling high-margin SaaS and associated professional service revenue opportunities. Create/measure performance of product and service marketing and communications programs with emphasis on digital marketing and corporate events. Builder of global teams using advanced technology to deliver value.
Apache
Baidu Ads
Mobile Friendly