PERSISTENCE
Health, Wellness & Fitness - Kolkata, West Bengal, India
PERSISTENCE Employees
PERSISTENCE Details
One day, our founder were just sitting & discussing about the problems women face due to menstrual cycle, which is natural & regular but the problems were not natural at all, some could afford sanitary napkin, some couldn't & some don't have access to sanitary napkin.To get the assurance of the problems, we first had a market research on the problems & the numbers we got just stuns us. 23 million girls drop out of school due to lack of menstrual Hygiene management, around 120 million menstruating adolescents in India experience mentrual dysfunctions, affecting their normal daily chores & nearly 60,000 cases of cervical cancer death's are reported every year, two third of which due to poor mentrual Hygiene. In this 21st century also the problem exist.There are many big companies who are already working on this problem in these sector but the problem is so big it still exists in the market. There are so many people who have lost their loved ones due to these problems, even we have also lost our grand mother due to uterus cancer. These pain of losing someone close gave us the courage to take the stand for these problem & the journey to build "INDIA'S FIRST AFFORDABLE SANITARY NAPKIN BRAND" starts with a motto to serve every woman with a healthy & hygienic life. There were many tough times we have faced & will be facing further, there will be many people who will be joining us & even there will be people who will be leaving us in these journey, but we believe THE SHOW MUST GO ON.PERSISTENCE itself defines "KEEP GROWING DESPITE OF DIFFICULTIES & OPPOSITIONS""STAND FOR YOU CHOICE" - Because no one else will do it .
