Pete Walmsley - Strategic Marketing and Communications
Marketing & Advertising - , ,
Pete Walmsley - Strategic Marketing and Communications Employees
Pete Walmsley - Strategic Marketing and Communications Details
Working with businesses to develop and define their 'clear space' to differentiate them from their competitors and provide a credible, sustainable and appealing marketing position through which they can grow and prosper.Specific services include consumer research, brand and marketing strategy development, copywriting, marketing management, commercialisation of new products/services, communications planning and advertising.In working with your business, you will observe one unique differential straight away – I will be sitting at a desk in your office and working alongside you and your team.The traditional widely adopted approach involves the boardroom meeting of minds where both client and marketer attempt to share and learn as much as they can in their allotted time. The client then returns to the daily business at hand in the ‘real world', while the marketer adjourns to work their magic before developing a wiz bang presentation for the next boardroom session.After being there and doing that, I determined that this was not for me. There is much to learn from a client organisation by being part its day-to-day operations. Working in the business, and observing the daily culture and issues at hand are essential in providing the necessary ingredients to develop truly comprehensive and rigorous marketing and business strategies.
