- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Peter Gan & Associates was created out of a passion for discovering the intrinsic truths about brands. It was born from the belief that a brand can only inspire love and loyalty when it knows itself. Whether it's an individual, a product, a solution, an organisation or a country, brands need to understand the motivation and philosophies that make up its personality and identity. We seek to discover the soul of the brand, the authentic inner essence that informs its every thought, word and deed. What's inside, defines what is outside. And only when both are aligned can a brand be truly complete, and therefore, truly sustainable.