Public Relations & Communications - Toronto, Ontario, Canada
Pickup Communications is a highly specialized public relations firm focused on assisting victims of crime while advancing criminal investigations. Former award-winning journalist Tamara Cherry bridges the critical gap between traditional media relations and victim services, to the benefit of both victims and investigators.For decades, victims of crime have been given two options: Avoid the media entirely or navigate onslaughts of media coverage without proper support, knowledge or know-how. Pickup Communications provides a third option: The guidance of a highly respected, skilled and compassionate communicator with an intimate understanding of the mechanics of criminal investigations and the importance of confidentiality.At Pickup Communications, Tamara understands that from a public perspective, not every crime is created equal. Depending on the method, location and victimology of a crime, some cases will receive immediate and consistent scrutiny from the media, while others may suffer from lack of interest. For the former, Tamara is available to support and guide victims and investigators through onslaughts of media coverage; for the latter, she knows how to shine a light on cases that may not have otherwise garnered the much-needed attention of witnesses, potential victims and the public at large.