Apparel & Fashion - , ,
Josefien (founder): "PINA's story goes back to my years as a student, living in Rome. It was in Rome where the relevance of beauty in my life was nourished. In Italy beauty is perceived as a true mystery of life. Here, in Amsterdam we often seem to prioritize the more functional elements of life, appreciation for simple beauty in itself seems less common. My travels to Italy nowadays give me the inspiration and awareness of the esthetics. Everytime I go there I bring back a little bit of their magic and translate it into our shop." PINA is about enjoying beauty and sharing it with our customers.
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