Marketing & Advertising - Lakeland, Florida, United States
Pinnacle Marketing Consultants Services are unique in that we view the sales lead as delivering information. Other agencies try to hard and get way too salesy and it shows in their results. We don't over promise because every client is different. We stay away from the sales approach and want to get our clients information in front of the decision maker. We know we will not get that appointment on the first call. If we do, it's just because the outreach can be a numbers game at times.We look at the data we get from the campaigns we run and make adjustments as we gain traction. Our marketing reps play a very important role in our success. They are on the front line. We are here to listen and give them direction and the tools to get the best results possible.We are not just a "call 500 telephone numbers and your bound to get something" company. We understand that we will not get through to a decision maker most of the time. We build our approach to be softer and more long term. We want our client to be depicted as the expert in their field. That alone takes time and patience and we tell every one of our clients that.Most of the reps we hire have experience. We have to introduce them to our more subtle approach and it works well. As long as you're a people person and want to have a conversation with someone we throw scripting out the window. We give our reps talking points. We engage the prospect in call flow. It works well and get great results for our clients.
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