Internet - Evanston, Illinois, United States
Pivotal Click, acquired by Leapfrog Online in 2008, provided consulting services around the pivotal click concept—the moment when some crosses the threshold between simply trying out a digital experience, and deciding that it's good enough to tell their friends about. The company helped clients develop a strategy for finding the set of pivotal clicks that made customers talk to their friends. Then Pivotal Click collaboratively built an experience around them, using research, design, and technology. If business needs dictated a dramatic shift in perspective, Pivotal Click used a structured process for innovation. Towards the end of its active period, the company built a Software-as-a-Service solution for customer acquisition in the residential real estate market.
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