PJ's Paws & Claws
Retail - Seattle, Washington, United States
PJ's Paws & Claws Employees
PJ's Paws & Claws Details
PJ's Paws and Claws was one of Seattle's most original and beloved pet supply stores, enjoying a decade-long run following its 2002 launch in Magnolia Village. During the company's tenure, owner Patti Howell served thousands of both in-store and online retail customers, in addition to expanding the company's service lines via the incorporation of a grooming salon, pet food bakery, and other added-value "pet lover" amenities.Among the numerous merchandising strategies pioneered by the organization was the Wags Reward Program -- an extremely popular customer loyalty initative -- as well as a corporate citizenship component that involved donating 5% of the company's profits to animal rescue and adoption agencies throughout King County.Additionally, the company built extremely strong support among its client base through the use of regular e-newsletters, special events, and social media promotion prior to its closure in 2012 -- based on the increasingly intense competition presented by the "big box" stores and online retailers such a Amazon.com.
