Computer Software - Berkeley, California, United States
Placeware is an accessible, easy-to-setup customer analytics solution for physical businesses. Using computer vision, we provide businesses with information on the total number of people, groups, checkout queue lengths, what places in their space are the most active, where customers tend to stand the most, and what paths they're taking through space. The data is made accessible through a clean and simple web dashboard to make informed decisions as to how many employees to have in the store the next day, hour, or week. We allow businesses to look at past time ranges to make long-term decisions on store layout, ad placement, and other missed sales opportunities.Traditionally, only larger corporations have been able to attain data like this which allows them to control inventory, target advertisements, and increase overall store engagement through large-scale footfall counting and employees dedicated to manually watching camera feeds to produce intelligible numbers. We're automating this entire process while also keeping in mind concerns of ease-of-setup, detailed analytics, and robust usability so we can be the ubiquitous solution for both large corporations as well as local mom-and-pop shops.What Google, Facebook, and Amazon do by tracking every click on their site for more personalized experiences, we do in virtually every business-owned physical space for increased business efficiency.
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