Food & Beverages - Euabalong, New South Wales, Australia
Our dream is to live in a world where Plastic Free Produce is normal, and plastic wrapped fruit and vegetables are considered bad business practice. Supermarkets and online stores are under pressure to deliver ‘frictionless' experiences for their customers, so they have doubled down on plastic packaging to track and manage the journey of their fruit and vegetables throughout their supply chains. A frictionless experience for customers at the checkout is a pyrrhic victory when all the friction and cost – plastic pollution – is offloaded onto the environment. The businesses that demonstrate meaningful leadership by helping to solve the plastic pain point will truly be sustainable and worthy of our support.