Playnomics
Computer Games - San Francisco, California, United States
Playnomics Employees
Playnomics Details
At Playnomics, we have a simple mission: Help Free-to-Play Games Earn From Everyone. How do we do it? By thinking differently.Playnomics is pioneering predictive marketing, applying predictive analytics and targeting platform to allow developers to nurture VIPs, and effectively monetizes all players. By behaviorally segmenting and scoring players, we are able to provide predictive insights and the ability to act on them in real time. Developers can then easily deploy automated campaigns for in-game messages, push notifications, and targeted ads to various player segments and track+tweak the message through our dashboards.Playnomics was founded in 2009 due to fundamental shift in how games were developed, published, and iterated (Free to Play & Multi-Platform). We are innovating the application of predictive data mining for games on a massive scale. By processing in-game player actions, and applying cutting edge machine learning algorithms, Playnomics dynamically profiles each player, and target them in a personalized -- and effective -- way.The world's most profitable brands use behavioral segmentation to predict their customers' behavior and profit from it. Now it's you turn to Reinvent Free.
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