PlayUp is a global, mobile based social and commercial platform with sport as it's underlying context. For fans, PlayUp is a mobile utility that allows them to engage with friends and content around live sports. Covering 50,000+ live games a year and providing instant messaging, private social networking and an unrivalled content depth (live scores, stats, radio, live streaming, news, video’s and user generated content), PlayUp is a leading mobile platform of it’s kind for fans. Commercially, the PlayUp mobile platform provides the capacity for 3rd parties to create, publish and commercialize (price and sell) content in absolute real time across mobile – globally. This open platform capability means that any 3rd party (from leagues, rights holders, content owners, clubs, players, journalist, photographers, developers, bloggers, fans, etc) can instantly create or publish content across all mobile platforms and critically, price and commercialize that content in real time. This capability is the most significant commercial pillar to emerge in the sport market since the advent of television and sport broadcast revenues. Since launching in October 2011 PlayUp has quickly cemented itself as a top 5 sports app across more than 80 countries worldwide. We'd like to hear from talented engineers looking for their next big challenge or anyone who sees an opportunity for our platform in their local market.

Website: http://playup.com

Employees: 57

HQ: +44 845 389 1112

Location: Zetland, New South Wales, AU

Revenue: $27.2 million

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PlayUp Limited is a leading entertainment and technology company that specializes in online betting and gaming solutions. With its headquarters in Sydney, Australia, the company has established itself as a prominent player in the global gaming industry. PlayUp's mission is to enrich the lives of its users through innovative and responsible online betting experiences. The company's focus on cutting-edge technology and user-centric approach has enabled it to develop a range of popular betting products, including Fixed Odds Sports Betting, Fixed-Odds Racing, Esports, and Daily Fantasy Sports. PlayUp's commitment to responsible gaming practices is reflected in its licenses from multiple jurisdictions, ensuring a safe and secure environment for its customers. PlayUp's success is attributed to its talented team, led by CEO Laila Mintas, who brings extensive experience in the gaming industry. The company's management team includes seasoned professionals such as Dr. Mintas, Adriana Iljasova, Mia Raffa, and Chris Cheung, who contribute their expertise in various areas, including operations, finance, and marketing. PlayUp's dedication to innovation and customer satisfaction has earned it a reputation as a trusted and reliable online betting platform. As the company continues to expand its reach globally, it remains committed to its core values of responsibility, innovation, and user experience. With a strong leadership team and a focus on cutting-edge technology, PlayUp Limited is poised for continued success in the gaming industry.

PlayUp is a company that creates fun and exciting online betting experiences for people. We use technology to make our betting platforms better and easier to use. Our goal is to make sure that people who use our platforms have a great time and feel connected to the games they play. We offer different types of betting, like sports betting, horse and dog racing, esports, and daily fantasy sports. We have big prize pools for our players to compete for, and we are available in several countries, including Australia, New Zealand, India, and the USA.