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We must be responsible for saying what we mean and meaning what we say. Being honest is being consistent with reality. Clubs and coaches often make serious mistakes by making decisions based on what they "wish was so," or based on theories which are disconnected from reality. The foundation for quality decision making is a careful understanding of the facts. What is, is. If we want our teams to play better we must act within the context of reality. We think, talk and analyze football in football actions, instead of in general and non-contextual terms that all lack all football meaning. We say what we see.