Pledgeball
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Pledgeball Employees
Pledgeball Details
Pledgeball is a research-proven initiative that enables football fans, from grassroots to professional, to make sustainable lifestyle choices in support of their team.Pledgeball exploits the real-time fixture calendar to engage and empower fans.The development of technology on its own will not be sufficient to mitigate climate change; transformational societal change is necessary. A shift in mindset, awareness and essentially a shift in relationship with climate action is required. Ultimately, everyone cares about something that will be impacted by climate change and would like to preserve our planet. This desire, however, is not translated into action for a number of reasons: cognitive dissonance, as a result of the feeling of being overwhelmed and powerless in the face of climate change; practical barriers, making it more difficult to live sustainably; a feeling of being alone in one's sustainable actions.As proven by academic research, Pledgeball addresses all of these barriers and provides a solution that could initiate and sustain this societal transformation.Pledgeball is open for adoption by anyone: individuals, fan groups, Supporters Associations', clubs, leagues, governing bodies. Current partners include Bristol City FC, Birmingham County FA and Huddersfield Town Supporters' Association. It exploits the characteristics of existing groups to support holistic, sustained change.
