PMD-For-Hire | Indie Film Promotion Made Easy
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PMD-For-Hire | Indie Film Promotion Made Easy Employees
PMD-For-Hire | Indie Film Promotion Made Easy Details
Jon Reiss -- in his DIY film marketing and distribution primer, Think Outside the Box Office (www.thinkoutsidetheboxoffice.com) -- coined the term PMD/Producer of Marketing and Distribution to reflect the growing trend for a single above-the-line production staff member tasked *exclusively* with marketing and distributing an independent film or documentary.Since 2007, the manner by which indie films and docs have been marketed and sold has undergone a sea change.With the arrival of "democratized filmmaking," where anyone and his roommate can shoot a movie, plus the existence of Facebook and Twitter, more than 16,000 films (!!!) are produced and shot annually around the world -- most of which go straight onto a dusty shelf. The process of getting your film seen and paid for by an audience has never been more difficult...It's at this point where the PMD steps in...the lone crew member who's part of the film long before pre-production begins, and long beyond post.S/he remains around on a unit for the better part of a year, working on just a handful of projects in their roster. Loyalty is their credo. Razor-sharp focus is their methodology. Results are what they need to deliver. $$$ results.When everyone else goes off onto their other projects, PMDs linger instead, cultivating a film's dedicated audience and generating merchandise and DVD sales, maximizing revenues for a film's producers while running it like a business.http://pmdforhire.com
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