Pocket Squad Girls
Apparel & Fashion - Melbourne, Victoria, Australia
Pocket Squad Girls Employees
Pocket Squad Girls Details
Empowering girls with functional pockets full of ‘everyday girl power', Pocket Squad Girls has developed a practical play-based solution to tackle the alarmingly common occurrences of bullying being faced by girls.The pocketful of ‘everyday girl power' comes in the form of a Squad of vibrant pocket-size dolls, each with a unique everyday trait, value, talent or attribute. From adventurous, to kind, creative, sporty, strong or caring, the list of everyday girl powers is diverse and limitless. And the same diversity applies to each dolls' appearance. The idea was born when Kristy's 5 year old daughter, Emme, was being excluded in her first year at school. Her desire to provide Emme with something relatable and play-based that could help teach her and other girls how to be inclusive led her to create the Pocket Squad Girls.But for Kristy, the solution didn't end with the Pocket Squad Girls dolls. As a Mum, she also acknowledged how important practicality was as part of the concept. The demand from her daughter to take her Pocket Squad Girl doll with her everywhere made clothes with functional pockets a must-have for her, so that's exactly what she has created. The functional pockets are just as much a feature as a promise by the brand, with a commitment to functional pockets on every single garment in every range. This includes a design-patented geometric heart-shaped pocket, created exclusively to fit the Pocket Squad Girls dolls.With 83% of students who bully others online also bullying others in person*, the brand has its sight set on the online world just as much as the offline world. The Pocket Squad Girls dolls aim to unite girls in the offline world in their younger years, so that by the time they enter the online world they're lifting each other up, rather than putting each other down. Designed for girls aged 2 – 8 years, there are 6 dolls and 9 garments in Pocket Squad Girls' first range.
Pocket Squad Girls Technologies
Email Providers
Gmail
Payments
Afterpay
Other
Google Apps