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Determining people of Influence, Importance, and Interest for you and your company is the first step towards connecting with them and establish a relationship. Having a network of people of influence is crucial. But it takes years to build a network and nurture those relationships. Sales experience is helpful too like knowing when to ask open or close-ended questions, and other selling skills. It also takes patience, a genuine interest in people, great soft skills, and likeability. Some or all of which many don't have.Instead of focusing only on growing your own network, use someone else to connect for you.The best place to start is to consider an advisor or consultant that doesn't just say "yes", I'll take your money. Look for those that have been in a variety of industries and asks questions about your business, and shows a interest in understanding your brand.Those are signs that they are not going to take anyone as a client, but only those they can help.Reach out to us for a 15 minute call to determine if we can help you find your people of influence. www.bit.ly/POIadvisors15min