- Moscow, , Russia
POIdo is a location-based advertising (LBA) platform providing location and context-based ads on mobile phones, portable navigation systems and internet sites using customer location information.Ads are shown based on information about the user's location and context. The user sees the message when approaching a virtual billboard or as a result of searching for a nearby address.Auctions and ad-base updates for online sites take place online, while the updates for offline devices happen during map updates.