Polaris Marketing Group, LLC

Marketing & Advertising - Chicago, Illinois, United States

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They say building a business is all about the journey. That sounds great, doesn't it! Very adventurous. Even exciting! But, most likely, you're scratching your head wondering what happened to the fun stuff. The stuff you'd do anyway, even if money grew on trees.If this sounds like your typical day, chances are you're just trying to do too much at once. Congratulate yourself, though. Yes, that's right! Your business has been successful enough to attract a new competitor. But this one is different. It doesn't have a similar product or service. And it plays by different rules. Your new competitor is Time.Great. Problem identified. But, what's the solution? Here's the advice we offer to other Chicago area small businesses and start-ups.First, figure out what you love doing and what you're really good at. If it's operations, do that. If it's IT, do that. If it's product development, do that. Whatever it is, just focus on that and only that.Then, find a partner to help with the other stuff. This doesn't mean you have to hire more full time people. Find someone who loves to do what you don't and bring them along on your journey. Maybe they join you for specific projects, or maybe for a couple days a week. Just get them on board. This will enable you to more effectively manage Time so you can get back to enjoying your journey.The folks at Polaris Marketing Group love marketing stuff. (You probably guessed that.) There are many ways we can help you start to enjoy your journey again. Our services cover three key areas of marketing – your brand, your strategy, and your story.By the way, we are not a marketing agency. We are more like marketing partners. In a partnership, both sides bring something to the table. We can then learn from each other as we continue on our journeys.Let us know if you think we might be able to help you with something. Drop us a note at info@polarismarketinggroup.com.Cheers!

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