Information Technology & Services - San Diego, California, United States
What is the product? We call it Leadscore, and we use it to provide our customers with a list of sales leads, sorted according to the data analytics model that we've customized to your company's unique marketing/purchase transaction history. Via our network of partners we can also provide marketing campaign fulfillment. What does it help the customer do? Increase marketing campaign ROIs by over 50%. Who is the customer? Banks, retailers, financial service firms--any organization with a substantial direct marketing that maintains a database of marketing campaign performance/customer purchase decisions. We work in direct marketing both as an acquisition and upselling channel.
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