Politika
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Politika Details
Politika is a new apparel and clothing brand started and innovated by Anter Yasa in 2018. The iGen / Gen Z – generation born from 1995 on wards, are extremely political, ideological and follow the latest developments more than any other generation before them. We are expressing strong views, but still, keeping it civil. Strong opinions and expressing them are being normalized and even popularized. The market for a brand, that isn't afraid of controversy, expresses clever, smart, funny and progressive opinions – is lacking. As Politika will be based in Finland, we would like to compare the Politika brand to its closest counterpart in a marketing way of thinking: Varusteleka, but a as a more feminine approach to directness and opinionated marketing. As a feminist, blogger and a critic, Anter Yasa will very much express these views as they are popular, controversial and will create a buzz around the brand.The goal is to establish a worldwide brand, that speaks to the newer generations and is able to inspire many others to adopt critical views on society and happenings. We see it, that no one else is brave enough to express their views. We are.
