Management Consulting - Philadelphia, Pennsylvania, United States
Branding is within the first steps that a company must iron out before launching or relaunching a company. Today people are more aware of it, nevertheless, you still find companies that are at odds between their product, their philosophy and their branding. We are visual creatures; people buy from their "knowledge". Knowledge is collected by many factors, comments friends make, something we read, an ad we saw, but what holds it together and makes it memorable is the brand, knowledge is reaffirmed by a visual that is in alignment with the product and supports the values of the Company; it's coherent, emotional and memorable and therefore sticks in our mind. It's truly the reason why we know a product in the first place. It all starts with the branding and then used by the advertising and marketing to make it alive.Let us show you the beauty of branding, easy !