Writing & Editing - Toronto, Ontario, Canada
I specialize in freelance writing and marketing content for B2B audiences, particularly in SaaS-based businesses. With nearly a decade of experience as a marketing leader in the B2B tech space, I can tell you that creating effective content that consistently converts prospects into clients require specific skills and experience from your writer. Your sales and marketing content needs to be created by a writer that has actual work experience in the space. Why? Because they need to know how to write copy that addresses the four key things that make B2B so unique: 1. B2B is all about building trust and creating long, engaging relationships - there's never a one-and-done transaction2. Your value proposition needs to be rooted in real business problems3. B2B audiences make rational evidence-based decisions4. B2B is all about translating the complex into something simple yet meaningful The good news is we have a proven track record of successfully addressing all of those key factors. We aren't just content writers. We're content strategists that will help you develop deeper, more meaningful conversations with your clients.
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