Popov and Associates
Management Consulting - Atlanta, Georgia, United States
Popov and Associates Employees
Popov and Associates Details
Serving Fortune 500-caliber institutions in US and Europe on matters of strategy, marketing, commercial and operational excellence, data/analytics, digital and customer-centric transformation.Examples of notable projects include:(1) Retail investment products revenue enhancement. 4x market share in new business for target product and overall +50% revenue increase (across all investment products)(2) Retail business strategy. Customer-centric benchmark-driven financial model that helped to identify sizeable (>$20m per annum) profit enhancement opportunities(3) "Brand drivers" consumer research (individuals and SME segments). Brand funnel performance and primary sources of customer leakage analyzed. Brand drivers importance/relevance (derived, not stated) quantitatively measured. Implications for positioning strategy synthesized.(4) Conjoint analysis for multiple retail and SME products. Multiple pareto-optimization opportunities (better customer perception AND better margin for the bank) identified and prepared for implementation. Advanced customer segmentation to drive strategic decisions delivered.(5) Multiple comprehensive strategic planning exercises. Upside potential across business units quantified. Major performance drivers identified. Strategic initiatives portfolios structured. High-level implementation roadmaps prepared.
