Apparel & Fashion - , ,
PopSoles was created in response to the lack of agility of traditionally-made shoes. Considering the appearance and utility of shoes are so deeply tied to two main components (upper and sole) we simply couldn't understand why the wearer couldn't be given the creative freedom to mix and match them at will. PopSoles was created to subvert the established norm with a brand that emphasizes experimentation and change in fashion, encouraging personal freedom from one defined personality or style and the ability to blend or pop, as the mood strikes.We are fashion disruptors - you could call us 'disassemblers', deconstructing the shoe into its constituent parts to achieve greater flexibility in day-to-day style.