Information Technology & Services - London, England, United Kingdom
Smoke Free incorporates the best available evidence about smoking cessation into an app designed with the user experience uppermost in mind. Key features include: daily missions to help people cope with the difficult first month of their quit; an advanced cravings feature that provides tips on dealing with cravings and insight into the situations that may trigger them; a dashboard that helps users see the gains they’ve made from giving up smoking; and progress bars that demonstrate how their health is improving. Our most innovative feature is the missions. Each morning for the first month of their quit, users are assigned a task designed to help them fall out of love with smoking, resist cravings and recast themselves as a proud non-smoker. We tested the missions in a scientifically valid experiment and found they increased a user's chances of quitting by more than 50%. The missions are available as an IAP for less than the price of a packet of cigarettes (€4.99).
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